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Saturday, October 19, 2013

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Saturn Biography

Source(google.com.pk)

The Saturn Corporation was an automobile manufacturer and brand, established on January 7, 1985 as a subsidiary of General Motors in response to the success of Japanese automobile imports in the United States. The company marketed itself as a "different kind of car company", and operated somewhat independently from its parent company for a time, with its own assembly plant in Spring Hill, Tennessee, unique models, and a separate retailer network.

Following the withdrawal of a bid by Penske Automotive to acquire Saturn in September 2009, General Motors discontinued the Saturn brand and ended its outstanding franchises on October 31, 2010. All new production was halted on October 1, 2009.

Alex C. Mair began discussions of a "revolutionary new, small-car project codenamed 'Saturn'" in June, 1982. In November, 1983, the Saturn idea was publicized by General Motors' Chairman Roger B. Smith and GM's President F. James McDonald. Twelve months later, the first Saturn demonstration vehicle was revealed. On January 7, 1985, the Saturn Corporation was officially founded.

In the mid 1980s GM released the Saturn Concept Car. The car, which resembled the first Saturn SL, was not originally meant to start up a brand, however, GM planned to release the Saturn car under one of its brands, which, at the time, were Buick, Cadillac, Chevrolet, GMC, Oldsmobile, and Pontiac. In the late 1980s, GM changed their plan and founded Saturn as its own brand, with its first cars being the Saturn SC and Saturn SL. Production of both Saturn vehicles started in 1990 as early 1991 model year vehicles. The Saturn SW was later added for 1992. GM had plans for a sedan, a coupe, a wagon, and even a sport utility vehicle, however, the Saturn VUE, Saturn's first-ever sport utility vehicle, did not appear until the 2002 model year.