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Cadillac Biography

Source(google.com.pk)

Cadillac is a division of United States-based General Motors Company (GM) that markets luxury vehicles worldwide. Cadillac's primary markets are the United States, Canada, and China. Cadillac-branded vehicles are also distributed in 34 additional markets worldwide. In 2012, Cadillac's U.S. sales were 149,782 vehicles.

The SRX crossover has been Cadillac's best selling model since 2010.[where?]

Cadillac is currently the second oldest American automobile brand following fellow GM marque Buick and is among the oldest automobile brands in the world. Cadillac was founded in 1902 by Henry Leland,[5] a master mechanic and entrepreneur, who named the company after Antoine Laumet de La Mothe, sieur de Cadillac, the founder of the city of Detroit, and the Cadillac crest is based upon his coat of arms.

General Motors purchased the company in 1909 and within six years, Cadillac had laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts while simultaneously establishing itself as America's premier luxury car. Cadillac introduced technological advances, including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with the V8 engine setting the standard for the American automotive industry.

Cadillac is the first American car to win the Dewar Trophy from the Royal Automobile Club of England, having successfully demonstrated the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World." It won that trophy a second time, in 1912, for incorporating electric starting and lighting in a production automobile.

Cadillac was formed from the remnants of the Henry Ford Company. After Henry Ford departed the Henry Ford Company along with several of his key partners in March 1902, the company was dissolved. Ford's financial backers, William Murphy and Lemuel Bowen, called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment in preparation for a liquidation of the company's assets.

Instead of offering an appraisal, Leland persuaded Murphy and Bowen to continue manufacturing automobiles using Leland's proven single-cylinder engine. A new company called the Cadillac Automobile Company was established on 22 August 1902. The company was named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who founded Detroit in 1701.