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Saturday, October 19, 2013

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Nissan Biography

Source(google.com.pk)

Nissan Motor Co., Ltd. (TYO: 7201), usually shortened to Nissan is a Japanese multinational automaker headquartered in Nishi-ku, Yokohama, Japan.

Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2012. It formerly marketed vehicles under the "Datsun" brand name. In July 2013, Nissan announced the relaunch of Datsun as a brand targeted at emerging markets. As of 2011, the company's global headquarters is located in Nishi-ku, Yokohama. In 1999, Nissan entered a two way alliance with Renault S.A. of France, which owns 43.4% of Nissan, while Nissan holds 15% of Renault shares, as of 2008. Along with its normal range of models, Nissan also produces a range of luxury models branded as Infiniti.

It was renamed to Kwaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non- existent consumer market for passenger cars at the time. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. produced small trucks using parts, and materials imported from the United States.

In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd. a.k.a. Jitsuyo Jidosha Seizo (established 1919, as a Kubota subsidiary) to become DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd. in Osaka until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila.

In 1931, DAT came out with a new smaller car, the first "Datson", meaning "Son of DAT". Later in 1933 after Nissan took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name "Datsun".

In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. , "Automobile Manufacturing Co., Ltd.") and was moved to Yokohama.